THE TOP BEST 8 WAYS TO SUCCESSFULLY USE LINKEDIN MARKETTING TOOLS FOR YOUR MARKETING STRATEGY

Brian Jackson, June 5, 2020 linkedin marketting tools Marketing times shared In the early years, linkedin marketting tools was your online Rolodex — a place where you had a grip on colleagues, business contacts, and others from your network. Today, almost 15 years after its inception, the platform stands for so much more than that.

Try out a free demo Adopted by Microsoft in 2016, linkedin marketting tools is now a marketplace to offer you professional services, a place to find your next employee, a place to publish and present your best content, and most importantly, a place to promote your business.

Currently, linkedin marketting tools has more than 562 million users around the world, spread across more than 200 countries and territories. And that means you have a huge audience at your disposal, whatever goal you pursue.linkedin marketting tools users login to sites, browse the web. A recent study examined the frequency of linkedin marketting tools usage among mobile users in the United States. In the second quarter of 2017, 48% of users checked this site several times a week or more often. Frequency linkedin marketting tools mobile users Frequency linkedin marketting tools mobile users (source: Statista)

In an experiment on all social media sites, involving 198 B2B and B2C companies, linkedin marketting tools had the highest percentage of converting visitors to leads. linkedin marketting tools achieved a success rate of 2.74%, while Twitter (.69%) and Facebook (.77%) far behind. linkedin marketting tools lead generation linkedin marketting tools lead generation (source: HubSpot)But what does the relationship between linkedin marketting tools and the other social media sites look like? Even though there are fewer active users than on Facebook and Twitter, linkedin marketting tools still leads when it comes to converting to leads. Many people see a high level of engagement on linkedin marketting tools . I've got a shameful confession: I've become a regular linkedin marketting tools poster. The engagement there is unreal. And I'm getting legit leads with money who value what I do.

There are many ways to use linkedin marketting tools and achieve high conversion rates (like the one above) for your business. Here are some tactics you can use to effectively promote your business on linkedin marketting tools . Optimize your linkedin marketting tools Business Page Become an opinion maker by using linkedin marketting tools Pulse Use linkedin marketting tools groups and communities Target your customers with linkedin marketting tools ads

Share your knowledge via SlideShare Promote on linkedin marketting tools Showcase Pages Search for leads through the linkedin marketting tools Sales Navigator Expand your network connections

1. Optimize your linkedin marketting tools Business Page On linkedin marketting tools , your business page acts as a hub for your customers. Your Page contains the necessary business information, updates, and more.

Add a high-quality profile picture When it comes to uploading your company's profile picture (usually a logo), make sure it has 300 (b) x 300 (h) pixels to fit well into the list

Your profile picture will appear not only on your company page but also on your employees' pages. Make sure it's a high-quality photo that's an updated version of your logo, like Nike's. linkedin marketting tools logo preview linkedin marketting tools logo example (source: Nike linkedin marketting tools ) And like Adobe. Adobe linkedin marketting tools logo Adobe linkedin marketting tools logo (source: Adobe linkedin marketting tools )

Marketo even uses a transparent background. Marketo linkedin marketting tools logo Marketo linkedin marketting tools logo (source: Marketo linkedin marketting tools )

Upload a well-designed cover photo Now that you've got the image of your business profile ready, you can continue adding a well-designed cover photo. linkedin marketting tools recommends that your cover photo has 1536 (b) x 768 (h) pixels. They require at least 1192 (w) x 220 (h) pixels.

Your cover photo should somehow relate to your business or industry. Think of it as an extension of your profile picture. Adidas uses the space to show some of their customers, which can generate more emotion than just a simple logo.

Adidas linkedin marketting tools cover photo preview Adidas linkedin marketting tools cover photo preview (source: Adidas linkedin marketting tools ) Live Nation wanted to use their cover photo to show some of their fans at one of their concerts. This at the same time gives an idea of their brand and the work they do.

The linkedin marketting tools fan on the cover photo The linkedin marketting tools fan on cover photo (source: Live Nation linkedin marketting tools ) Dr. Pepper Snapple Group is a bit more traditional and shows their product range.